Digital's AltaVista marks are of great importance in helping the company in the highly competitive computer industry. Digital's legal rights in the marks can be defended only if they are consistently used correctly in all forms of media. Therefore, it is critical that all licensees familiarize themselves with and abide by the following rules of trademark use.

AltaVista Trademark Usage Guidelines

Trademarks must be used as adjectives, not nouns. Always follow the mark with the common generic (dictionary name) for the product.
Correct: AltaVista Search, AltaVista Software

Always distinguish a trademark from surrounding text. Methods of distinguishing a mark include printing it in CAPITALS, italicized text, bold faced text, initial Capitalization, color, or by putting the mark in "quotation marks".

Never use the AltaVista trademark as a verb.

Never use the AltaVista trademark in the plural form.

Do not hyphenate or dissect the AltaVista Trademark.
Incorrect: Alta Vista
Incorrect: Alta-Vista

Do not combine the AltaVista mark with other trade marks or other words to form new trademarks.

The graphic design of the AltaVista logo must be strictly adhered to. Approved artwork must be used and the design cannot be altered in any way. The AltaVista logo must stand alone. It cannot be combined with other marks and cannot be used in text.

The trademark symbol. "TM", must appear on the upper right shoulder of the AltaVista logo and AltaVista word mark on both the first use of the mark and on the most prominent use of the mark.

This following phrase must be centered at the bottom of the AltaVista Search results page: "AltaVista™ Search from Digital™ used under license."

From time to time during the Term, Digital may modify the written guidelines for the size, typeface colors and other graphic characteristics of the AltaVista logo and word marks, which upon delivery to you shall be deemed to be incorporated in the "Guidelines for use of AltaVista Logo and Word Mark" document.

Color Palettes
The AltaVista logos must be rendered in three colors for graphics arts reproduction.

The color palette is:

AltaVista Dark Blue (Pantone 388C)
AltaVista Medium Blue (Pantone 386CV)
AltaVista Ice Blue (Pantone 630C)
OnSite Red (Pantone 1656)
Search Gold (Pantone 604)

Typography
The AltaVista logo uses the Creme typeface. This typeface is also available from Adobe Systems as Peinot Demi. The AltaVista trademark is locked into the mountainscape graphic. It is incorrect to use this font for the AltaVista name independent of the mountainscape graphic.